Why Fusion

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Transforming the specialist insurance experience

SME Focus

Fusion offers specialist SME Insurance designed by and for Entrepreneurs.


Fusion offers you the benefits of a highly experienced and knowledgeable team, with an excellent track record in delivering specialist insurance. The Team has worked on over 500 M&A policies over the past decade.

Power of Personalization

Fusion’s Team applies its expertise to create bespoke solutions and policies that match the specific needs of individual customers, taking into account the risk profiles of each.

Power of Partnership

Fusion is part of a unique specialist insurance ecosystem of Partnerships between Entrepreneurs, Insurers, Investors, Distributors, Technologists and other Service Providers – each dedicated to transforming the specialist insurance experience for customers.

Financial Rating

Fusion underwrites and issues policies on behalf of the highest rated, reputable and trustworthy insurers.

Service Levels

Insureds, advisors and brokers have a guarantee of high levels of responsiveness and dedicated hard work from the Fusion Team.

Alternative & Local Solutions

Fusion offers an independent, flexible and viable alternative to in-house insurer capacity for highly specialized insurance protections such as M&A insurance. We operate from hubs in Sydney, Melbourne, Hong Kong, Singapore and San Francisco; delivering expertise, solutions and admitted policies in conjunction with our partners in local countries.

Data & Technology Enablement

Fusion is leveraging InsurTech, LegalTech and data intelligence to provide a better insurance experience and service. These capabilities are applied to semi/automate specialist insurance for Small Business ( Fusion M&A, Financial Lines, Cyber) and to build efficiencies across the insurance value chain, including distribution, underwriting and services.

The latest news from Fusion

Fusion Specialty announces new hires in its London office

May 7, 2024

Strategic hires underscore Fusion’s commitment to attracting top talent, supporting its strategic growth globally   London, May 7,  2024 – Fusion Specialty (Fusion), a leading MGA platform within Pop Group Holdings (POP), is pleased to announce the appointment of two additional members to its   Mergers and Acquisitions (M&A) team in London: Alexander (Alex) Mackay will […]

Fusion Specialty appoints Steven Harwood as Managing Partner, APAC

February 29, 2024

London, February 28, 2024 – Fusion Specialty (Fusion), a leading MGA platform within Pop Group Holdings (POP), is pleased to announce the appointment of Steven Harwood as Managing Partner, M&A, Fusion Asia Pacific (APAC). In his role, Steven will spearhead the Fusion M&A Team in the APAC region, overseeing operations from New Zealand to India. […]

POP Group Holdings Appoints Nicole Coleby as Managing Partner of Operations

December 6, 2023

Key appointment reflects the Group’s strong growth momentum and global ambitions in the data and tech-enabled M&A and specialty insurance sectors. SYDNEY, 5 December 2023: Pop Group Holdings (“POP”), a leading investor in M&A and specialist, data and technology-enabled insurance businesses, today announces the appointment of Nicole Coleby as Managing Partner of Operations. In this […]