The decision to buy D&O insurance is in many ways the easiest one to make of all insurance purchases for your business. Your other policies typically cover your company’s losses and liabilities, whereas D&O is a cover that applies to your personal ones. You can be personally liable for your actions as a manager of a company, and that liability can extend beyond the company’s assets to your own. That’s what a D&O policy is basically designed to protect – your personal assets.